Ethics Simulations

Why Simulations?

Universities and colleges are undergoing an era of unprecedented change. Students are dissatisfied with the old lecture style of teaching, they are the interactive generation, used to games which require high engagement levels. Students want an interactive, online and experiential education, one in which they can engage their curiosity and receive feedback as to their progress.


Experiential Simulations featured in Forbes Magazine and mentioned in's "In focus: Was 2014 the year of the entrepreneur?" web series and the Huffington Post.

Read the Forbes Article...

Our Simulations


Traction combines entrepreneurial theory and practical experience into a strategic pre and post revenue startup simulation game.


Coming Soon - Agile is a 4 person game which follows the technology development life cycle combining both agile and waterfall approaches.


Coming Soon - Ethos is a 4 person game exploring ethical concerns.


Project Management game that focus on the understanding budget, quality and risk along with stakeholder management and soft skills of running a project.

Experiential Simulations simulation games have been featured in "Forbes Magazine", "EntrepeneurMiddleEast Magazine" and "How Gamification Reshapes Learning" book and mentioned in the Huffington Post and

Read the Forbes Article...

Read the EntrepeneurMiddleEast Article...

Read the Gamificiation book...

Read the EntrepeneurMiddleEast Article on entrepreneurship myths...

Read the Huffington Post mention...

Traction is bundled with the Canadian and US versions of the textbook, "Entrepreneurship", by Bygrave and Zacharakis of Babson College, and Wise of Ryerson University. Babson College is an acknowledged world leader in entrepreneurship. Ryerson University is the acknowledged top Canadian university in entrepreneurship. Traction is also bundled with "Patterns of Entrepreneurship" a practical guide to starting a company by Jack Kaplan of Columbia University.

Business Simulations

Some of our clients

engage. collaborate. learn.

Entrepreneurship Simulations


""I had been searching for a computer simulation that incorporated the entrepreneurial process for some time now. I had looked at several but they were more small business oriented, and did not use entrepreneurship concepts. When I became aware of Traction I was very excited, and used it in the classroom for the first time last semester, with three different classes. Students became more engaged and motivated to work harder, and as a result of the game have a deeper understanding of what is involved in starting a new venture" "

Business Simulations

Roger Weber
Assistant Professor, Entrepreneurship
Howard Community College, USA

Ethics Simulations